Beschreibung des Aufgabenbereiches:
- Markenübergreifendes Content Management entlang der gesamten Customer Journey
- Unterstützung beim Ausbau und der Weiterentwicklung digitaler Kanäle sowie Self-Services
- Konzeption und operative Umsetzung von Marketing-Maßnahmen und digitalen Kampagnen (inkl. SEA, SEO etc.)
- Erstellung von Marketing-Konzepten (inkl. Social Media), Content und grafische Gestaltung von Werbe- und Kommunikationselementen
- Realisierung von Digitalprojekten inkl. UAT Testing und Koordination interner & externer Stakeholder:innen
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At a glance
- Implementation & update of webpage content (focus on product and application pages) based on input provided by our product and technical marketing teams
- Search engine optimization (SEO) checks & monitoring (utilizing Ahrefs or similar tools)
- Product page analytics (Google analytics & datastudio dashboards)
- Support on selected web-related projects
- Securing the fulfillment of web quality criteria & implementation of web guidelines
- General support of our web team, utilizing different MS Office Programs like Power Point, Excel, etc.
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At a glance
- Provide comprehensive support to our Digital Content team in administrative and project-related tasks, including the planning, execution, and monitoring of digital content management initiatives
- Assist in the collection, clean-up and visualization of content-related data from various sources, incl. internal databases and excel sheets
- Support the coordination, curation and review of highly important content assets (such as product catalogues), with regard to our branding and writing guidelines
- Support communication and promotion activities to promote our content assets across different channels; this includes the creation of newsletters, blog posts, emails, as well as visuals and banners
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YOUR TASKS
- Eigenständige und effiziente Abwicklung von Projekten und Kampagnen
- Konzeption und Umsetzung von Marketingmaterialien wie Broschüren, Präsentationen und Werbemitteln (inkl. Texte)
- Zusammenarbeit mit internen Abteilungen (Digital Team, In-House Agentur, Produktmanagement, Vertrieb)
- Überwachen von digitalen Plattformen, die von den betreuten Glas-Marken benötigt werden (Apps, Webshops, Website)
- Verfassen von Briefings, Erstellung & Einhaltung von Timings
- Überwachung von Handelswarenbeständen, Nachbestellungen und Koordination mit anderen Abteilungen
- Koordinierung und Betreuung des Projektmanagement-Programms
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DIESE HERAUSFORDERUNGEN ERWARTEN DICH BEI UNS:
- Ausbau unseres Online-Auftrittes (Social Media, Website)
- Eigenständige Konzeption, Umsetzung und Optimierung von Google und Social Media Ads, sowie Kampagnen
- Monitoring: regelmäßige Auswertung und Analyse von Kampagnen, Aktionen und Online-Statistiken
- Mitgestaltung bei der Weiterentwicklung unserer E-Commerce Strategie für den Online-Verkauf in Zusammenarbeit mit unserem Marketing und der Geschäftsführung
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At a glance
- Be part of product development projects for our high voltage discrete products: drive the final data sheet and other go-to-market collaterals such as application notes and evaluation boards
- Drive as technical customer interface the technical evaluation and design-in of our products
- Identify and analyze new system concepts, provide technical solutions to our customers and/or derive the impact on our products
- Analyze and assess topologies and application relevant operating conditions via simulation and measurements on prototypes
- Prepare and provide technical documentation and trainings on product and application level
- Be part of a global interdisciplinary expert team consisting of technical marketing, product development, quality, finance, sales and regional marketing.
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At a glance
- Drive, define and ensure execution of the product roadmap
- Act as project owner of R&D projects and orchestrate marketing efforts and deliverables (business case development, requirements gathering, etc.) during the development project milestones
- Lead a strategic area of the business, developing cross functional and cross divisional relations, collaborating with technical marketing, R&D, quality, operations and worldwide sales
- Manage and develop a business strategy for the product portfolio, including value proposition building, development/management of leading customer opportunities, positioning and initial pricing
- Analyze the market to gain an extensive understanding of the business environment and drive competitor analyses
- Engage and build strategic relationships with key and channel customers
- Develop sales collateral and training, orchestrate product launches and evangelize product families to wide internal and external audiences
- Report routinely to top management regarding the status of the business and the development efforts
- Represent the Product Line to internal and external partners worldwide
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At a glance
- Support customers during design-in activities for Infineon Medium Voltage GaN products
- Act as third-level customer support, collaborating with Field Application Engineering and Sales teams
- Create technical articles and promotional materials with Product Marketing and Product Definition Engineering teams
- Provide technical direction to in-house R&D, advocating for customer needs
- Collaborate with R&D, Validation, Verification, and Production Test teams
- Review and release technical documentation in coordination with global teams
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At a glance
- Focus application of role: Traction Inverter, Focus product: HV Chips (SiC, IGBT)
- Be part of product development projects for chip products: Responsible for defining the right-fit product requirements, derive the target datasheet and be the internal technical interface to the product development teams R&D and customers in creation phase
- Develop and coordinate projects in the area of performance benchmarking of our products' performance in application context system
- Contribute to design-in to design-win activities towards to our success in high voltage discrete products
- Act as technical customer interface during product development accompanying technical coordination with our lead customers, fine-tune and agree on clarify requirements and support successful product - validation in the customer system design
- Closely collaborate with our regional field application AE/FAE engineering teams
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At a glance
- Identify application trends and future requirements from customer discussions and internal system experts
- Drive the assessment of different innovative product ideas and by that influence our product roadmaps directly
- Be part of product development projects for discrete products targeting on board charger applications
- Be responsible for defining the right-fit product requirements, derive the target datasheet and be the internal technical interface to the product development teams in R&D and customers in creation phase
- Develop and coordinate projects in the area of performance benchmarking of our product performance in the application
- Drive activities from design-in to design-win at lead automotive customers developing charger applications used in electric vehicles
- Conduct intensive technical discussions with the customer, coordinate requirements and support successful product validation in system design
- Manage uncertainties in early development phases and contribute with solid assumptions to drive innovative solutions forward
- Validate functional prototypes and simulation models of our products
- Closely collaborate with our regional field application (FAE) engineering teams
- Technically lead and support team members
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