Deine Aufgaben:
- Produkt- & Kundendatenmanagement:
Pflege, Aktualisierung und Weiterentwicklung der E-Commerce Plattformen in Wordpress, 1Tool, Shopify u.w. - E-Commerce-Strategie & Roadmap:
Planung von Kampagnen, Definition und Auswertung von A/B-Tests sowie Umsetzung von Learnings. - Newsletter-Marketing:
Konzeption, Umsetzung und Analyse von Newsletter-Journeys mit Fokus auf Segmentierung und Performance (insbesondere Mailchimp). - Traffic- & Conversion-Optimierung:
Analyse von Reports aus GA4, Matomo, Business Suite sowie CRM/ERP und Ableitung konkreter Maßnahmen. - Webentwicklung:
Umsetzung kleiner Coding-Tasks sowie Koordination größerer Themen mit Entwickler. Integration und Implementierung neuer Systeme und Softwarelösungen. - Zusammenarbeit & Schnittstellen:
Enge abteilungsübergreifende Zusammenarbeit mit Produktentwicklung, Vertrieb, Support und externen Partnern.
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Your Responsibilities
- Develop and maintain the global R&D portfolio management framework to ensure transparency, governance, and strategic alignment across all R&D activities by establishing portfolio standards, review processes, KPIs, and reporting structures
- Provide portfolio analyses, recommendations, and decision proposals for the R&D portfolio to support prioritization, investment, and resource allocation decisions by consolidating project information, evaluating portfolio performance, and preparing management-ready reports
- Coordinate and facilitate portfolio review and governance processes to improve portfolio execution effectiveness and ensure alignment with strategic objectives by working closely with the R&D Management Team, Project Managers, and technology experts
- Establish and maintain portfolio transparency across projects, programs, resources, budgets, risks, and technology development activities to enable data-driven decision-making
- Identify portfolio optimization opportunities to improve resource utilization, reduce overlaps, and strengthen execution of strategic priorities
- Support the development and execution of the R&D funding strategy to maximize research subsidies opportunities and strengthen innovation investments
- Coordinate funding proposal and project activities to ensure successful application, execution, and compliance of funded initiatives
- Support the digitalization of project and portfolio management practices by implementing and enhancing reporting, analytics, and workflow solutions using platforms such as ServiceNow, Power BI, SAP, and related systems
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